branding, craft, crochet, knitting, sewing, summer, Uncategorized, Winter, yarn

Forging Ahead

Since my last post, I’ve been a very busy person!

I’ve spent lots of time going through the¬†branding process for my revamped business¬†(see the last post for the fantastic book that I have used to do this)…

The process is more complex than you would imagine, but the more time spent on research and design details will hopefully pay off later on.  I have worked through all the hard sections and am now on the more fun areas.

Colour psychology is fascinating – colours have a wonderfully evocative influence on our moods and, even if we don’t realise it, on our purchasing choices. ¬†Think how often gold is used for luxury and red for passion / fire.

If I was designing this business to appeal to myself, I would likely take these vibrant, jewel colours as my preference, but this does not fit with the values and market which I am looking to appeal to.  This was from the Bath Festival last week (unfortunately The Doctor was not there to whisk me away in the Tardis!)

Colours can be grouped by season and can resonate with certain values, your personality and that which you hold as being most important to represent your brand.  One season should be dominant, but you can integrate a small influence from another season.

On going through this part I found that I was predominantly summer (which fits with my target market) and with winter as my second choice (again which covers some of the areas that are important, but that Summer does not encompass.

Summer shades are generally cool, elegant, traditional, soft and muted.  Winter, on the other hand, is opulent, intense, clear and grounded.

Shapes are also encompassed in these seasonal trends Рfor summer, faded florals, romantic serif fonts, vintage styling and soft textures.  For winter, geometrics, strong and clean images whether opulent or simple.

Interestingly, all of these parts were all that I had previously envisaged, and am thrilled that this fits in with my original thoughts.

The most difficult task I felt was to sum up my business in three words, from the range of descriptive terms that had been established through all of my research. ¬†So here it is…

Aspirational, bespoke, luxe.

I want to be making beautiful, affordable, personalised creations, with a touch of opulence, for those of us who would love a bit more luxury in our lives.  I have added to my lovely collection of pearls, crystals and gems with these pearl pins, for a new idea for a product, which has arisen from all of my research.

More on that later!

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art, craft, crochet, garden, knitting, nature, photography, sewing, summer, travel, yarn

End of a Lovely Crafty Week

This week I’ve been off work – holidaying at home – with some lovely days down on the South Coast with Mum and Dad and then back home via a day-trip to London.

It’s been super-busy but then again the time has flown by – can’t quite believe I’m back to work on Monday…

The start of my week was with Mum – I wasn’t feeling great so we did a bit less shopping / visiting and a bit more crafting which was¬†fine by me. ¬†I started on a crochet shopping bag and Mum showed me these clever little pouches which hang on a door handle and can be filled with anything you don’t want to lose – i.e. keys, crochet hooks, cat biscuits, or whatever!

I then travelled back to Wiltshire and had a day trip to London (about 2 1/2 to 3 hours on the train) to see my cousin Cathy and visit the Royal Observatory in Greenwich.  As a keen amateur astronomer, I was desperate to see the Astronomy Photographer of the Year competition Рhaving meant to go every year for the last few years.  This view is from the steep climb up Greenwich Park to the Observatory.  In the distance is Canary Wharf and the edge of the City of London.

The rather unimportant-looking line below is the Greenwich Meridian Рfrom which all time zones are measured here on planet Earth!  This is the home of GMT (Greenwich Mean Time), although technically we are now on BST (British Summer Time) which is +1 hour and will revert to GMT in October for the winter months.

Greenwich is a lovely part of South London – very near where I used to live, but as often happens, I only visited it once in the 9 years I lived there! ¬†There are lots of cafes and meeting places and the park was spectacular. ¬†Nearby is also the National Maritime Museum and the Cutty Sark (the only surviving 19th century tea clipper) but we didn’t have the time or energy to visit this (it was a really warm day!)

Finally I was back to Wiltshire with some crafting and catching up with friends. ¬†I went to Frome with my friend Anna and bought this cute bunny pencil sharpener (I won’t reveal where the hole for the pencil is!) ¬†We had breakfast in the Garden Cafe and these gorgeous ferns appeared to be creeping up the wall as if to make their getaway…

I bought these glow-in-the-dark Toadstool lights for the garden in Worthing and can’t wait to try them out (the garden needs a bit of work first!)

I couldn’t get away without doing some yarn shopping – in Frome I happened to ‘pop in’ to Marmalade Yarns and buy these gorgeous fibres… ¬†Firstly some Autumnal shades – Fyberspates Scrumptious 4ply silk/merino mix in a shade called Burnt Orange but that I would describe as more of a conker / nutmeg mix – and secondly Skein Queen 4ply merino in Squash which is a slightly more red / orange – both delicious and perfect for a delicate shawl / wrap or scarf.

Finally, some Debbie Bliss Angel Prints laceweight in a blue/green/red/grey-brown mix Рthis is for Mum to make another gorgeous knitted scarf Рwe saw a technique at John Lewis in London last December Рusing a large and a small needle to produce a really beautiful finish Рdelicate but effective.

I bought myself some Angel Prints in December, but never got started on it.  Perhaps this weekend will be my time to get another knitting project on the go!

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craft, crochet, garden, knitting, nature, summer, travel, Uncategorized

Stourhead Revisited

Part of my plans to get fitter (and therefore feel less guilty when I sit down to knit / crochet!) has included a new exercise regime.

As I had a couple of days off last week, I decided to go to Stourhead, one of my favourite National Trust gardens¬†and only a short drive from home. ¬†The grounds are absolutely beautiful – so much so that in my many visits, I haven’t yet ventured into the House!

There are many buildings around the lake, which all offer a different view of the surroundings.  The gardens are most famous for their rhododendrons and azaleas, but there are many other wonderful trees and shrubs to enjoy.

I was much later visiting this year than previously, but the show of colours did not disappoint…

Stourhead Head Gardener, Alan Power, was very kind to respond to my Tweet asking what these two lovely and unusual specimens were Рthe first he told me was Crinodendron Hookerianum Рthe Chile Lantern Tree and second was an Enkianthus.

The next two are reverse views Рmy favourite view from my favourite place, the Temple of Apollo Рand the view of the Temple from the other side of the lake.  This lovely monument featured in the 2005 version of Pride and Prejudice Рin the proposal scene.

All in all it was an inspirational visit, and a lovely start to my new regime.

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