branding, craft, crochet, knitting, sewing, summer, Uncategorized, Winter, yarn

Forging Ahead

Since my last post, I’ve been a very busy person!

I’ve spent lots of time going through the¬†branding process for my revamped business¬†(see the last post for the fantastic book that I have used to do this)…

The process is more complex than you would imagine, but the more time spent on research and design details will hopefully pay off later on.  I have worked through all the hard sections and am now on the more fun areas.

Colour psychology is fascinating – colours have a wonderfully evocative influence on our moods and, even if we don’t realise it, on our purchasing choices. ¬†Think how often gold is used for luxury and red for passion / fire.

If I was designing this business to appeal to myself, I would likely take these vibrant, jewel colours as my preference, but this does not fit with the values and market which I am looking to appeal to.  This was from the Bath Festival last week (unfortunately The Doctor was not there to whisk me away in the Tardis!)

Colours can be grouped by season and can resonate with certain values, your personality and that which you hold as being most important to represent your brand.  One season should be dominant, but you can integrate a small influence from another season.

On going through this part I found that I was predominantly summer (which fits with my target market) and with winter as my second choice (again which covers some of the areas that are important, but that Summer does not encompass.

Summer shades are generally cool, elegant, traditional, soft and muted.  Winter, on the other hand, is opulent, intense, clear and grounded.

Shapes are also encompassed in these seasonal trends Рfor summer, faded florals, romantic serif fonts, vintage styling and soft textures.  For winter, geometrics, strong and clean images whether opulent or simple.

Interestingly, all of these parts were all that I had previously envisaged, and am thrilled that this fits in with my original thoughts.

The most difficult task I felt was to sum up my business in three words, from the range of descriptive terms that had been established through all of my research. ¬†So here it is…

Aspirational, bespoke, luxe.

I want to be making beautiful, affordable, personalised creations, with a touch of opulence, for those of us who would love a bit more luxury in our lives.  I have added to my lovely collection of pearls, crystals and gems with these pearl pins, for a new idea for a product, which has arisen from all of my research.

More on that later!

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branding, craft, crochet, knitting, marketing, sewing, vintage, yarn

Brand New Beginning!

I have been so neglectful of my blog recently and am now going to make amends!

Over the next few weeks I’m going to chronicle the rebranding and refocusing of my brand, currently known as Chester Bunnynuts.

Chester was one of my first pets, a gorgeous rabbit, and I am very attached to the name, it is quirky, fun and memorable. ¬†However, it doesn’t fit the new identity and shift of my business and I have spent a long time agonising over a change of name.

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This wonderful book has helped me immensely, I’ve only really managed to get through the introduction and am working on the first section, which looks into what makes a great brand and how you can draw on inspiration to gain insights into your own creative process and how you can apply this¬†to your own business.

In doing this, rather surprisingly, there was little focus on the brand name.  My understanding of this is that, perhaps, it is assumed that most people already have a name or at least an outline of they want their brand to be called.

The name has quite a lot of importance in branding, but it is not everything… ¬†In reading up on this, there’s a lot more to brand naming than you might think. ¬†A useful tool is Marketing MO¬†to help you refine the process.

You can choose a descriptive name, such as Budget Rent-a-Car, which does what it says on the tin.  Alternatively, a made up name, this worked well for Facebook and Google.  Or even the owner/inventor name, such as Dyson.  Finally you can choose something which gives a feeling or expectation of what the brand is going to deliver.

The most important thing is to define what you want your brand to represent.  In my case it is a shift away from a rather random brand where I just made a bit of what I liked, to something more focused.

My main concerns were to appear more professional but also embody three new key centres of attention Рluxurious, elegant and romantic Рwhich is in line with the specific market which I am going to be aligning my brand with.

So, I have decided on a brand name – although I am not going to divulge this¬†yet¬†– but I will do shortly… ¬†What I will say is that I have decided on a name which¬†both gives a feeling / expectation but also has an element of description implicit in the name. ¬†And to top it all, it comes from a reworking of names of very dear family pets, which I feel allows it to take on the mantle of Chester Bunnynuts and allow me to spread my wings and soar!

My next task from this wonderful book is to really fix on¬†what calls¬†to me and what brands I admire and use this inspiration to help mould¬†my brand. ¬†Watch this space, I shall post another update soon…

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craft, crochet, knitting, sewing, Spain, Uncategorized, vintage, yarn

Adventures in Sewing and Crochet

So this week has been a real learning curve for me, following my sewing course recently… Mum came up to visit and we finished off a crochet clutch bag which I was making with¬†a lovely taffeta fabric lining and finished off with a vintage brooch.

So I decided to make another one in a soft rose pink and to learn from my mistakes and difficulties.  Without Mum there is was even more of a challenge, as she is very experienced at sewing.

I messed up the measurements (twice!) and had a complete mental block at one point, so had to ring Mum to ensure I had remembered it all correctly…

Once I had sorted it out I forged ahead and was thrilled with the result.  Mum provided me with the beautiful oriental-style fabric which I used for the lining.  The brooch may be a temporary option, I may look out for one which goes more towards silver.  I love scouting antique shops and car boot sales for vintage brooches.

I’ve managed to find a company who produced labels to sew / iron in at very reasonable costs –¬†Wunderlabel¬†– so will see how they come out and then add the¬†clutch bags¬†to my Etsy shop.

These have really given me the bug to start in a slightly new direction and focus more on specific ranges, more work to come on this but I feel very excited about the future of my Etsy shop.  I also have some plans to do a few craft fairs here and there.

Now I’m on to more bags with some lovely yarns… Some Drops Cotton Merino DK from Wool Warehouse in cream, silvery-grey and forest green (although this colour did not come out well in this poor light!) and also some Lanas Stop Merino DK in this amazing rust/ginger shade, which I bought in Marbella.

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craft, crochet, sewing, Uncategorized, vintage, yarn

New Products, New Ideas

I’ve had a lovely few days with Mum visiting, as I’ve been unwell and she has been visiting¬†to look after me. ¬†But also we’ve been practising my sewing skills, expanding my repertoire after having attended¬†a sewing class recently.

I had the idea to make a crocheted clutch bag, but wanted to know how to line it with fabric to get a professional finish.  Thankfully Mum has the skills to teach me!  This is the item in progress.  The first part after finishing the main crochet design, was to block it to size and measure up the fabric.

Finally I have managed to use my KnitPro blocking pins and mats and they were fabulous – well recommended (from Wool Warehouse with free shipping…) ¬†The yarn I used was Debbie Bliss Cashmerino Aran – it holds up very well and was a joy to work with.

We quickly decided that there needed to be some interfacing to stiffen the edges, otherwise it wouldn’t hold up too well. ¬†Eventually we settled on sew in interfacing which we measured to just under the size of the silk taffeta lining fabric.

And here is the finished article! ¬†I’m so happy with the outcome – finished off with a magnetic bag clasp and a vintage brooch.

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In fact, I love it so much I’ve even started on the next one already!

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art, craft, crochet, knitting, sewing, Uncategorized, yarn

30 Day Knitting Challenge – Day 28

Nearly there!

Day 28: Do you do any other crafts besides knitting? What are they, and did learning to knit come before or after learning these other crafts?

I have always been a crafter, it’s in my blood! ¬†My Mum is very inspirational and we have always made things together. ¬†Here she is with some of her hand stitched and pieced quilts for Project Linus, made for children and teenagers who are sick or traumatised.

Mum and I have done craft activities together for many years, from simple childhood crafts, to things that we have created together and sold at craft fairs.

We started off with dried flowers (this was the 1980s!) and I also at the same time learnt cross stitch¬†– I had many commissions and made some lovely pieces for Mum and Dad, but never made anything for myself…

We moved on to decoupage (what is now known as Victorian Decoupage) and my very talented elderly uncle made some wonderful wooden objects which we painted, covered with paper and varnished, often cracking them and rubbing in raw umber or occasionally using gold or silver leaf.

Unfortunately, no photographic evidence of this exists, but we enjoyed making things together and it was only my moving to London that stopped us doing so much crafting together.

I then had a quiet few years (well, not in my social life!) where I did little crafting. ¬†When I moved down to Wiltshire I took up firstly knitting and then crochet, and I haven’t looked back since…

I would like to feel a bit more confident with my knitting and would like more experience in using a sewing machine, but Mum always says that my hand stitching is probably the neatest she has ever seen.

If I had the time (and resources!) I would love to devote more time to craft as it gives a sense of wellbeing and mindfulness that I rarely get elsewhere in life…

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craft, crochet, knitting, Uncategorized, yarn

30 Day Knitting Challenge -Day 24

Into the home stretch now…

Day 24: Have you ever made your own pattern or dyed your own yarn? How did it turn out?

I have designed plenty of crochet projects, but so far I have only designed one knitting project and that is my Christmas Pudding place settings / decorations.  They are just the right size to fit a chocolate underneath as a little treat!

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I have been spending far more time crocheting in the last year or two so am looking to do a bit more knitting and hopefully I will be able to start designing a bit more!

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craft, crochet, knitting, Uncategorized, yarn

30 Day Knitting Challenge – Days 22-23

Two for one today – buy one, get one free!

Day 22: Have you ever stricken someone off your to-knit-for list because they didn’t appreciate/take care of your last knitted gift to them?

This hasn’t as yet happened to me – luckily everyone has seemed to like what I have made for them, but I have stopped part-way through making something when the person did something to annoy me! ¬†Luckily they made up for it and got the item in the end!

Day 23: If you had the supplies (and patience) for it, what project would you start today?

It’s not so much the supplies nor the patience, but the time to do something that I find lacking! ¬†I would love to make a lacy shawl, but as yet I haven’t as yet tried to knit one, I have made a few crochet ones though…

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