branding, craft, crochet, knitting, sewing, summer, Uncategorized, Winter, yarn

Forging Ahead

Since my last post, I’ve been a very busy person!

I’ve spent lots of time going through the branding process for my revamped business (see the last post for the fantastic book that I have used to do this)…

The process is more complex than you would imagine, but the more time spent on research and design details will hopefully pay off later on.  I have worked through all the hard sections and am now on the more fun areas.

Colour psychology is fascinating – colours have a wonderfully evocative influence on our moods and, even if we don’t realise it, on our purchasing choices.  Think how often gold is used for luxury and red for passion / fire.

If I was designing this business to appeal to myself, I would likely take these vibrant, jewel colours as my preference, but this does not fit with the values and market which I am looking to appeal to.  This was from the Bath Festival last week (unfortunately The Doctor was not there to whisk me away in the Tardis!)

Colours can be grouped by season and can resonate with certain values, your personality and that which you hold as being most important to represent your brand.  One season should be dominant, but you can integrate a small influence from another season.

On going through this part I found that I was predominantly summer (which fits with my target market) and with winter as my second choice (again which covers some of the areas that are important, but that Summer does not encompass.

Summer shades are generally cool, elegant, traditional, soft and muted.  Winter, on the other hand, is opulent, intense, clear and grounded.

Shapes are also encompassed in these seasonal trends – for summer, faded florals, romantic serif fonts, vintage styling and soft textures.  For winter, geometrics, strong and clean images whether opulent or simple.

Interestingly, all of these parts were all that I had previously envisaged, and am thrilled that this fits in with my original thoughts.

The most difficult task I felt was to sum up my business in three words, from the range of descriptive terms that had been established through all of my research.  So here it is…

Aspirational, bespoke, luxe.

I want to be making beautiful, affordable, personalised creations, with a touch of opulence, for those of us who would love a bit more luxury in our lives.  I have added to my lovely collection of pearls, crystals and gems with these pearl pins, for a new idea for a product, which has arisen from all of my research.

More on that later!

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Uncategorized

New Year, New Plans!

Happy New Year everyone!

I’ve had such a busy time with Christmas and New Year and little time to myself, thankfully now I have had a chance to sit down and think about my crafty plans for 2015!

Initially when I learnt to knit and crochet, I was making for fun, and didn’t have a clear sense of direction.  I started by making gifts for friends and family and was encouraged by their reactions to start up in business, selling through craft fairs.

Towards the end of last year, I was considering giving up, as I had a lot of positive reaction, and some good sales, but these were intermittent and I felt that I hadn’t really found my niche.

I live in a part of England which is fairly poor (apart from the beautiful spa city of Bath) and although there are some artistic, crafty areas, there are also a lot of people who do not appreciate good quality handmade gifts.

I have spent a lot of time pondering what I want to do, and it is amazing how many factors you have to consider in making a decision!  The outcome of my ruminations that I loved what I was doing, enjoyed working with quality fabrics and yarns, with a quirky / geeky edge, but that I was spreading myself too thinly and not really focused on my ‘brand’.

So I have make some big decisions!

1. Honing my brand – I will be focusing on accessories and homewares.  As I am the Imelda Marcos of bags I will have a particular focus on these!

2. Starting to sell online and limit my face-to-face selling to those that I really feel I will benefit from

3. Going to sell off my remaining stock at discounted prices

4. My (huge) stash of yarn will be used up bit-by-bit on these accessories

5. Going to spend a lot of time thinking about Chester Bunnynuts as a brand and try to do a more professional job at marketing myself – part of that is writing more regular blogs, learning more about business and developing my skills in all areas.

So I think that’s enough thinking for now, and some action is required…  I have a week off in February, which I am really looking forward to.  I’m going to spend some time now deciding on the best marketplace for my goods – there are so many options from Etsy and Folksy to via my blog / my own website or eBay.

Where to start!?  If you have any experiences or advice on selling online it would be very gratefully received!

Happy crafting!

Lou x

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