branding, craft, crochet, knitting, marketing, sewing, vintage, yarn

Brand New Beginning!

I have been so neglectful of my blog recently and am now going to make amends!

Over the next few weeks I’m going to chronicle the rebranding and refocusing of my brand, currently known as Chester Bunnynuts.

Chester was one of my first pets, a gorgeous rabbit, and I am very attached to the name, it is quirky, fun and memorable. ¬†However, it doesn’t fit the new identity and shift of my business and I have spent a long time agonising over a change of name.

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This wonderful book has helped me immensely, I’ve only really managed to get through the introduction and am working on the first section, which looks into what makes a great brand and how you can draw on inspiration to gain insights into your own creative process and how you can apply this¬†to your own business.

In doing this, rather surprisingly, there was little focus on the brand name.  My understanding of this is that, perhaps, it is assumed that most people already have a name or at least an outline of they want their brand to be called.

The name has quite a lot of importance in branding, but it is not everything… ¬†In reading up on this, there’s a lot more to brand naming than you might think. ¬†A useful tool is Marketing MO¬†to help you refine the process.

You can choose a descriptive name, such as Budget Rent-a-Car, which does what it says on the tin.  Alternatively, a made up name, this worked well for Facebook and Google.  Or even the owner/inventor name, such as Dyson.  Finally you can choose something which gives a feeling or expectation of what the brand is going to deliver.

The most important thing is to define what you want your brand to represent.  In my case it is a shift away from a rather random brand where I just made a bit of what I liked, to something more focused.

My main concerns were to appear more professional but also embody three new key centres of attention Рluxurious, elegant and romantic Рwhich is in line with the specific market which I am going to be aligning my brand with.

So, I have decided on a brand name – although I am not going to divulge this¬†yet¬†– but I will do shortly… ¬†What I will say is that I have decided on a name which¬†both gives a feeling / expectation but also has an element of description implicit in the name. ¬†And to top it all, it comes from a reworking of names of very dear family pets, which I feel allows it to take on the mantle of Chester Bunnynuts and allow me to spread my wings and soar!

My next task from this wonderful book is to really fix on¬†what calls¬†to me and what brands I admire and use this inspiration to help mould¬†my brand. ¬†Watch this space, I shall post another update soon…

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art, craft, crochet, knitting, sewing, Uncategorized, yarn

30 Day Knitting Challenge – Day 28

Nearly there!

Day 28: Do you do any other crafts besides knitting? What are they, and did learning to knit come before or after learning these other crafts?

I have always been a crafter, it’s in my blood! ¬†My Mum is very inspirational and we have always made things together. ¬†Here she is with some of her hand stitched and pieced quilts for Project Linus, made for children and teenagers who are sick or traumatised.

Mum and I have done craft activities together for many years, from simple childhood crafts, to things that we have created together and sold at craft fairs.

We started off with dried flowers (this was the 1980s!) and I also at the same time learnt cross stitch¬†– I had many commissions and made some lovely pieces for Mum and Dad, but never made anything for myself…

We moved on to decoupage (what is now known as Victorian Decoupage) and my very talented elderly uncle made some wonderful wooden objects which we painted, covered with paper and varnished, often cracking them and rubbing in raw umber or occasionally using gold or silver leaf.

Unfortunately, no photographic evidence of this exists, but we enjoyed making things together and it was only my moving to London that stopped us doing so much crafting together.

I then had a quiet few years (well, not in my social life!) where I did little crafting. ¬†When I moved down to Wiltshire I took up firstly knitting and then crochet, and I haven’t looked back since…

I would like to feel a bit more confident with my knitting and would like more experience in using a sewing machine, but Mum always says that my hand stitching is probably the neatest she has ever seen.

If I had the time (and resources!) I would love to devote more time to craft as it gives a sense of wellbeing and mindfulness that I rarely get elsewhere in life…

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charity, craft, crochet, knitting, sewing, Uncategorized

Project Linus, Proud Daughter

My crafting inspiration has always been my Mum. ¬†She is able to do pretty much everything with apparent ease…

She has consummate skills as¬†a quilter¬†–¬†all hand pieced and quilted, although she’s also a dab hand at sewing anything. ¬†She¬†can also knit and turn her hand to pretty much anything¬†(except crochet, don’t ask her about crochet!)

She has made some really cute and kooky things, which appeals to my random sense of humour, such as my kitty knitting/crochet project bag and the bunny bags with added felted carrot!  But she can also do pretty things like these hearts with lovely batiks, cottons with beautiful ribbons and trimmings.

Mum often makes things for my craft fairs and for my Etsy shop such as these lovely Japanese-style Origami Bags.

But what I really want to draw attention to in this post are the amazing quilts made by Mum and her ‘Sew and Sew’ group for Project Linus¬†– this is a wonderful charity which provides quilts and blankets for sick and disabled children at Hospitals, Hospices and at home. ¬†They distribute around 2,000 quilts a month in the UK alone.

Here’s Mum with two of her amazing creations. ¬†The work that has gone into these is phenomenal.

And here are some of the ‘Sew and Sew’ ladies with their gorgeous offerings. ¬†All in all the small group of ladies made 14 quilts in 5 months. ¬†I am so proud of my Mum and her friends in doing something so selfless and kind and have such an appreciation of the time and love put into each one of these quilts.

The look on the Project Linus lady’s face says it all – she was amazed at how much they had produced in such a short time frame! ¬†I hope the joy and love put into these creations will give the children who receive them a boost in their time of need.

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Evening all!

Nature and colours have always been fascinating to me – why is it we are often drawn to similar colours or combinations?

My natural predilection is always jewel colours – ruby reds, azure blues, dramatic purples and wonderful emerald or jade greens and turquoises. ¬†This hand-spun wool is a perfect example of these preferences…

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I’ve just returned from a lovely week in beautiful Marbella in Andalusia, it was a very inspirational trip in more ways than one. ¬†I often find I get stuck in a rut of using these (albeit gorgeous!) colours to the exclusion of others. ¬†Of course, not everyone has the same taste as me!

But this late Summer break has turned my head (and I don’t just mean the handsome Spanish waiters!) ¬†– I seem to have a new fixation on fiery latin colours… ¬†The latin culture and bold nature and colour schemes all really appealed to me.

Just look at these bonkers white and pink hisbiscuses (am I the only one disappointed that the plural is not hibiscii!?) – and the trees – not sure if they are also hibiscus but they make quite a show of themselves!

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The planting schemes in the parks was what I like to call “bonkers” but extremely cheery.

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And talking of bonkers, this tree seems completely alien-like – I have no idea what it is but it reminds me vaguely of ‘Cousin Itt’ from the Addams Family…

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Most of my week was spent in the Old Quarter Рwith cobbled streets, gorgeous knicky-knacky shops and Рjoy of joys Рtwo haberdashery / wool shops.  This naturally resulted in some distinctly latino colour schemes in the resulting purchases and plenty of inspiration to take me into the colder months.

 

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I’m sure I’m not the only one with a natural preference for certain fabrics, colours or styles!

Lou x

 

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Latin Colour Inspiration – Fiesta or Siesta!?

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