branding, craft, crochet, knitting, sewing, summer, Uncategorized, Winter, yarn

Forging Ahead

Since my last post, I’ve been a very busy person!

I’ve spent lots of time going through the branding process for my revamped business (see the last post for the fantastic book that I have used to do this)…

The process is more complex than you would imagine, but the more time spent on research and design details will hopefully pay off later on.  I have worked through all the hard sections and am now on the more fun areas.

Colour psychology is fascinating – colours have a wonderfully evocative influence on our moods and, even if we don’t realise it, on our purchasing choices.  Think how often gold is used for luxury and red for passion / fire.

If I was designing this business to appeal to myself, I would likely take these vibrant, jewel colours as my preference, but this does not fit with the values and market which I am looking to appeal to.  This was from the Bath Festival last week (unfortunately The Doctor was not there to whisk me away in the Tardis!)

Colours can be grouped by season and can resonate with certain values, your personality and that which you hold as being most important to represent your brand.  One season should be dominant, but you can integrate a small influence from another season.

On going through this part I found that I was predominantly summer (which fits with my target market) and with winter as my second choice (again which covers some of the areas that are important, but that Summer does not encompass.

Summer shades are generally cool, elegant, traditional, soft and muted.  Winter, on the other hand, is opulent, intense, clear and grounded.

Shapes are also encompassed in these seasonal trends – for summer, faded florals, romantic serif fonts, vintage styling and soft textures.  For winter, geometrics, strong and clean images whether opulent or simple.

Interestingly, all of these parts were all that I had previously envisaged, and am thrilled that this fits in with my original thoughts.

The most difficult task I felt was to sum up my business in three words, from the range of descriptive terms that had been established through all of my research.  So here it is…

Aspirational, bespoke, luxe.

I want to be making beautiful, affordable, personalised creations, with a touch of opulence, for those of us who would love a bit more luxury in our lives.  I have added to my lovely collection of pearls, crystals and gems with these pearl pins, for a new idea for a product, which has arisen from all of my research.

More on that later!

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craft, crochet, garden, knitting, nature, summer, travel, Uncategorized

Stourhead Revisited

Part of my plans to get fitter (and therefore feel less guilty when I sit down to knit / crochet!) has included a new exercise regime.

As I had a couple of days off last week, I decided to go to Stourhead, one of my favourite National Trust gardens and only a short drive from home.  The grounds are absolutely beautiful – so much so that in my many visits, I haven’t yet ventured into the House!

There are many buildings around the lake, which all offer a different view of the surroundings.  The gardens are most famous for their rhododendrons and azaleas, but there are many other wonderful trees and shrubs to enjoy.

I was much later visiting this year than previously, but the show of colours did not disappoint…

Stourhead Head Gardener, Alan Power, was very kind to respond to my Tweet asking what these two lovely and unusual specimens were – the first he told me was Crinodendron Hookerianum – the Chile Lantern Tree and second was an Enkianthus.

The next two are reverse views – my favourite view from my favourite place, the Temple of Apollo – and the view of the Temple from the other side of the lake.  This lovely monument featured in the 2005 version of Pride and Prejudice – in the proposal scene.

All in all it was an inspirational visit, and a lovely start to my new regime.

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Uncategorized

Etsy Countdown… 2 (1/2) and kitty fun

In true Hollywood style, I have stopped the countdown early – having been struck down with a cold in the height of (British!) summer…

So I haven’t felt up to much today apart from cuddling my friend Anna’s new kitten, tentatively named Paolo (Catini) after the rather delicious Scottish singer Paolo Nutini.

He is the sweetest little kitten and is holding his own against Dave the Chihuahua, who of course is scared witless every time he approaches him!

 

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I’m really pleased to see that her boy Mikey has really taken to him and is very gentle and caring, they already seem to have a lovely bond…

 

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So, fingers crossed I’m back tomorrow feeling a bit brighter and with my Etsy plans for this week back up and running.

Happy crafting!

 

Lou x

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Evening all!

Nature and colours have always been fascinating to me – why is it we are often drawn to similar colours or combinations?

My natural predilection is always jewel colours – ruby reds, azure blues, dramatic purples and wonderful emerald or jade greens and turquoises.  This hand-spun wool is a perfect example of these preferences…

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I’ve just returned from a lovely week in beautiful Marbella in Andalusia, it was a very inspirational trip in more ways than one.  I often find I get stuck in a rut of using these (albeit gorgeous!) colours to the exclusion of others.  Of course, not everyone has the same taste as me!

But this late Summer break has turned my head (and I don’t just mean the handsome Spanish waiters!)  – I seem to have a new fixation on fiery latin colours…  The latin culture and bold nature and colour schemes all really appealed to me.

Just look at these bonkers white and pink hisbiscuses (am I the only one disappointed that the plural is not hibiscii!?) – and the trees – not sure if they are also hibiscus but they make quite a show of themselves!

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The planting schemes in the parks was what I like to call “bonkers” but extremely cheery.

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And talking of bonkers, this tree seems completely alien-like – I have no idea what it is but it reminds me vaguely of ‘Cousin Itt’ from the Addams Family…

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Most of my week was spent in the Old Quarter – with cobbled streets, gorgeous knicky-knacky shops and – joy of joys – two haberdashery / wool shops.  This naturally resulted in some distinctly latino colour schemes in the resulting purchases and plenty of inspiration to take me into the colder months.

 

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I’m sure I’m not the only one with a natural preference for certain fabrics, colours or styles!

Lou x

 

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Latin Colour Inspiration – Fiesta or Siesta!?

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